PlayEmber
A Web3 advertising and engagement platform connecting brands, players, and game studios
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PlayEmber is a Web3 gaming studio whose platform connects brands, creators, game studios, and highly engaged Web3 users in mobile games. It uses a unified mobile SDK and the $EMBR token to enable interaction among players, game studios, and advertisers/brands. The platform brings value creation and distribution from Web2 advertising and centralized ecosystems into the token economy, boosting player retention through reward mechanisms and allowing players and game studios to co-govern via a DAO.
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About PlayEmber
PlayEmber is a mobile game studio that develops and publishes casual games, with over 130 million downloads and 5 million monthly active players. Its core business spans proprietary game development, third-party publishing, and Web3 game infrastructure.
The company's key strength lies in bridging traditional mobile gaming with blockchain technology. Its Emby ecosystem includes more than 40 casual games where players own in-game assets as NFTs and can earn token rewards. PlayEmber has also integrated the Lightning Network into select titles, allowing players to earn Bitcoin satoshis during gameplay.
The market pain points PlayEmber addresses are twofold: conventional mobile gamers lack true ownership of their digital assets, while existing Web3 games often have high entry barriers that deter mainstream audiences. By embedding blockchain features into familiar casual game formats, PlayEmber lowers the barrier for Web2 gamers to experience Web3 benefits.
In the past six months (March to September 2026), PlayEmber expanded its Emby ecosystem to the Immutable platform, an Ethereum layer-2 solution offering zero gas fees and faster transactions. This move enables its growing user base—exceeding 10 million accounts—to trade and utilize in-game assets more efficiently. The studio also continued partnerships with Web3 IPs such as Pixelmon and Cool Cats, broadening its content portfolio across both mobile and Nintendo Switch platforms.
Jon Hook (Co-founder): Seasoned Web3 and gaming executive. Previously CEO of BoomHits, where he led the company to a Warsaw Stock Exchange listing. He drove strategic partnerships and investments, including the joint venture that created PlayEmber. He is active on LinkedIn and Twitter (@JonHook).
Hugo Furneaux (Co-founder & CEO): Founder of App Design Company, a mobile game studio. He partnered with BoomHits to launch PlayEmber, focusing on hypercasual games. Under his leadership, PlayEmber achieved rapid growth with titles like Raft Life and Hyper Cards. He is also known on Twitter as @hugofurn.