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NEWITY

NEWITY connects small businesses

Performances

RD Popularity Index

2414.29% (24h)
0100200300400500
Project Rank: 1037/12910

RD Growth Index

1620.28% (24h)
0400800120016002000
Project Rank: 3285/12910

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About NEWITY

NEWITY is a US small-business lending marketplace based in Chicago. It does not lend itself: acting as a lender service provider, it plugs partner banks into an online application flow covering SBA 7(a) loans, SBA grocery and Made-in-America programmes, and its own Growth Term Loan. Borrowers submit documents, the platform matches them to bank products by credit score, time in business and revenue, and returns a pre-qualified amount in about ten minutes without a hard credit pull; the partner bank originates, with the SBA guaranteeing up to roughly 85% and terms typically fixed at ten years.

Its position sits on the traditional finance side, with no interface to on-chain credit: funding comes from bank deposits and SBA guarantees, and underwriting runs on credit files and tax returns rather than collateral and liquidation bots. Customers are US small businesses too small to reach a bank credit officer directly, and the platform turns a slow policy lending process into an online front end. Activity is confined to the United States, SBA 7(a) tickets cap at $350,000, and the proprietary Growth Term Loan is paused, pushing larger needs into the specialised programmes.

Updated: Oct 30, 2026

Luke LaHaie — Co-founder & Co-CEO; former private debt fund manager and serial entrepreneur; co-founded NEWITY in 2020.

David Cody — Co-founder & Co-CEO; three decades of capital markets and business development experience, including at Fortress Investment Group.

Updated: Oct 30, 2026