Incention

Incention is a Web3 entertainment platform built on Story Protocol, focused on co-creating film and TV intellectual property (IP). Its first project, Emergence, is a sci-fi universe created by screenwriter David S. Goyer. The platform uses an AI agent called Atlas to assist creators with tasks like summarizing ideas, writing stories, and generating videos.

Core value: Incention opens up IP to fans and creators, allowing them to legally build on existing worlds. Smart contracts handle rights and revenue sharing, so contributors can earn from their work. This shifts fans from passive viewers to active participants.

Market pain point: Traditional IP development is slow and costly, often leaving franchises dormant. Fans have little legal way to contribute, and AI risks flooding the market with low-quality, formulaic content. Incention solves this by offering a licensed, blockchain-tracked space for fan creativity, while using AI as a collaborative tool rather than a replacement.

Recent development (2026-03 to 2026-09): Based on available public info, Incention has been active in community building and hiring, including a Senior Product Designer role. It participated in industry events like the AI & Creativity Salon in Venice Beach and partnered with Story as a sponsor. The Emergence universe trailer was released, and the team has been promoting the project on social media. However, specific product milestones or user growth figures are not publicly confirmed in the provided sources.