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About HypeLab
HypeLab is an advertising network for the crypto industry, connecting projects with publishers such as wallets, price trackers and block explorers. Targeting uses wallet addresses and on-chain behaviour: holdings, interaction frequency and ecosystem all serve as audience conditions, while a gradient-boosting model predicts click-through and bids in real time. Conversion is not settled on clicks but on wallet connections, approvals and contract interactions reported back, and publishers are paid on impressions or performance. For DeFi, NFT and prediction-market projects that mainstream ad platforms decline, this inventory is one of the few acquisition channels available.
It sits in the marketing technology layer, distinguished from general ad platforms by its data source: audiences come from more than 200 crypto sites reaching roughly 20 million wallets, with attribution written on-chain rather than in cookies. In practice, projects split budgets across wallet overlays, DEX interfaces and market pages by region and asset preference, while publishers integrate an SDK and choose stablecoin or fiat payouts.
In 2026 HypeLab upgraded its delivery system to automated optimisation driven by a click-through-rate prediction model trained only on Web3 ad interactions, targeting by wallet behaviour, on-chain activity and DeFi usage across more than 200 crypto publishers and wallets including Phantom, MetaMask, DeBank, Zapper, CoinGecko and DEXTools. The platform offers on-chain attribution from impression to wallet connection to contract interaction; benchmark CPMs run $3 to $15, or $20 to $40 for wallet-targeted inventory, and publishers are paid in USDC, USDT or fiat on Net-30 terms. A third-party review in September 2026 scored it 7 out of 10 and confirmed it was still operating.
HypeLab will keep using on-chain behavioural data against general-purpose ad platforms, add wallet and dApp inventory, and package AI creative generation with automated bidding into a self-serve product.
Joe Kim — Co-founder & CEO; founded HypeLab in 2022 and leads its on-chain data-driven Web3 ad network.
Ed Weng — Co-founder; former Google product manager with a digital advertising background.
Ashod Donikian — Co-founder; involved in the platform's early product and business build-out.