Fuul

Fuul is incentives infrastructure that builds affiliate, points and loyalty programmes for protocols, trading venues and fintech apps, linking attribution, reward calculation and distribution into one pipeline. It serves growth teams, addressing campaigns spread across tools, inconsistent attribution and sybil clusters or self-referrals eating the budget. Attribution matches onchain transactions against referral links in both directions, crediting each conversion to a single source.

Projects define conversion events from contract events, API callbacks or analytics queries; reward rules support fixed amounts, percentages and pool splits, and budgets sit in a non-custodial contract the project controls, with the platform never touching funds. Anti-fraud covers wallet clustering, wash-trade detection and self-referral filtering. July 2026 added scheduled automatic payouts and card payment rewards. The API accepts custom event callbacks, so in-product actions can feed the same reward rules.