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About Forum3
Forum3 is a Web3 loyalty platform that helps brands design and operate blockchain-based membership and reward programs. Its core business includes consulting services and a technology platform that enables companies to create digital collectibles (NFTs) and token-gated experiences.
Market pain point: Traditional loyalty programs rely on points and coupons, which often fail to sustain user engagement and provide limited cross-brand utility. Forum3 addresses this by shifting from 'shop-to-earn' to 'participate-to-earn' models, allowing customers to earn and own digital assets that can be used across different brand ecosystems.
Core value proposition: Instead of building isolated loyalty systems, Forum3 creates interoperable digital membership infrastructure. Brands can deploy their own branded tokens and collectibles without needing in-house blockchain expertise, while customers gain portable, verifiable rewards.
Recent development: In March 2024, Starbucks discontinued its Odyssey loyalty program, which was built on Forum3's technology. This was a significant setback, as Odyssey was Forum3's flagship reference project. Since then, the company has pivoted toward broader enterprise applications, but no major new public client deployments have been announced. As of early 2026, the company's public activity has been limited, with no substantial updates on new partnerships or product launches in the past six months.
As of the latest available data, no verifiable major progress was found for Forum3 between 2026-03-07 and 2026-09-07. The official website and X account show no significant announcements regarding new products, partnerships, or roadmap updates within this period. Forum3's last publicly documented milestones remain its 2022 seed funding and the Starbucks Odyssey program. No reliable evidence indicates active development or new strategic directions. Therefore, the requested information is insufficient.
Co-founder and co-CEO: Adam Brotman. Former Chief Digital Officer at Starbucks, where he built the mobile payment and loyalty platform; later President and Chief Experience Officer at J.Crew; co-founded Forum3.
Co-founder and co-CEO: Andy Sack. Former advisor to Microsoft CEO Satya Nadella and Managing Director of Techstars Seattle; founded Lighter Capital; co-founded Forum3.
Chief Strategy Officer: Rose Kelly, current CSO at Forum3.
Recent team change at Forum3: Alexandra Wheeler, who served as Chief Brand Officer, departed in July 2026. She joined in 2025. Her departure marks a significant leadership transition for the digital collectibles solution company.