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About Digitoys
Digitoys is a digital collectible toy platform run by OnChain Studios, formerly Cryptoys, which minted on Polygon in 2021 before moving to Flow. It sells blind boxes of licensed 3D toys from Disney, Lucasfilm, Mattel and NASCAR; each box maps to a Flow NFT priced across Adventurer, Elite and Hero tiers and assigned one of seven rarities from Common to Ultra Grail, which sets a toy's attributes and battle performance in the in-app mini-games. Collectors hold assets in their own wallets and can list them on the Digital Toy Exchange, while the company earns from primary drops and secondary trading, moving the unwrapping, swapping and raising of physical toys on-chain.
The line-up spans a drop site, the exchange and a mobile app, with the iOS release carrying the collection and unboxing animation to phones, while partner series such as Claynosaurz and Quirkies add non-licensed supply. Unlike open marketplaces such as OpenSea, Digitoys handles issuance, pricing and matching itself, closer to a brand's digital shelf; release cadence depends on licensing agreements, revenue concentrates in a few large IP series, and mobile coverage is iOS-only.
Digitoys, formerly Cryptoys, was founded by OnChain Studios in Miami in 2021. Its early pixel-style Cryptoys Classic was minted on Polygon on Nov 16, 2021, then bridged to Flow, laying the foundation for blockchain-based digital toys. The project raised a $7.5M seed round led by a16z, with Dapper Labs among participants, fueling later expansion. In March 2026, the platform rebranded to Digitoys, articulating a vision of blended physical-digital play and signaling a shift from crypto-native to mainstream consumer brands. In July 2026, it launched its first native iOS app, extending blind-box and rarity experiences to mobile beyond the browser—an important distribution milestone. These milestones reflect long-term evolution in technical foundation, funding, brand positioning, and channels.
In 2026 Digitoys moved the blind-box toy format fully onchain. The platform launched its original Zoo-F-O Escape Genesis line in July and added Quirkies digital stickers on August 26, covering Bones, Kirk and the QuirkCrab King across Common, Rare, Legendary, Grail and Ultra Grail tiers with metallic and holofoil variants. Each box resolves onchain and the toy is minted to the buyer's wallet, tradable on the built-in Digital Toy Exchange.
During the year the platform completed its rebrand from Cryptoys to Digitoys and introduced Medallion soulbound tokens as membership and achievement credentials. The final Zoo-F-O Escape Hero Cubes drop sold out, with two of three one-of-one Ultra Grails pulled by community addresses. Licensed IP remains the core asset, with Disney and Lucasfilm's Star Wars lines anchoring the catalogue. On October 6 the underlying network Abstract announced it would shut down on December 15, and on October 8 Digitoys confirmed it would migrate to a new chain without naming a destination or timeline. Because NFTs cannot move through Abstract's standard migration tools, holders depend on the project to relocate or reissue their collections.
Digitoys completes the chain migration and reissuance to preserve collection history, then keeps the cadence of licensed and original blind-box drops and turns soulbound credentials into a cross-series membership layer.
Will Weinraub — Co-Founder & CEO; previously founded LiveNinja, sold to Net2Phone.
Emilio Cueto — Co-Founder & CTO.
Alfonso Martinez — Co-Founder & Chief Experience Officer.
Freddy Oropeza — Co-Founder & Chief Creative Officer.
Jhonathan Torres — Co-Founder & COO. Team operates under OnChain Studios.