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About Cool Cats
Cool Cats is a generative avatar collection issued on Ethereum in 2021, 10,000 ERC-721 tokens that later spawned sub-collections such as Cool Pets and moved into apparel and toys through licensing. Avatar NFTs have depended on secondary turnover, with little durable use connecting holders to the brand. Licensing, co-branded goods and gamified quests carry the extension, with on-chain royalties and licence contracts recording splits, and community tasks and collaborations sustaining participation.
Within the NFT ecosystem it is a branded IP rather than trading infrastructure: revenue comes from licensing and owned merchandise, while the chain handles provenance and royalty settlement. Floor price and activity concentrate in one avatar collection, and royalties execute automatically only on marketplaces supporting ERC-2981, so splits on other venues depend on buyer compliance.
Cool Cats launched on July 1, 2021, initially priced at 0.06 ETH. After slow early sales, the price was reduced to 0.02 ETH and the collection sold out in 8 hours, quickly becoming a blue-chip NFT project.
In January 2022, the Cool Pets companion collection and $MILK token launched, building the Cooltopia ecosystem where users could earn tokens through daily quests, expanding NFT utility.
By March 2022, cumulative trading volume exceeded $290 million, ranking among top NFT projects.
In November 2023, Cool Cats appeared in Macy's Thanksgiving Day Parade, reaching an estimated 28.5 million viewers, a mainstream cultural breakthrough.
In September 2024, the animated series "The Milk Chug" premiered, marking a transition to an entertainment brand.
In 2025, Animoca Brands completed a strategic investment, acquiring majority interest with Coin Operated Group, advancing Cool Cats' global Web3 expansion.
On 21 August 2026 Cool Cats switched on crafting inside Cooltopia, its mini-app platform. Players build items from materials gathered in quests, use the results to unlock higher-tier quests and eventually produce the rare Space Princess. Because scarcity depends on how many players complete the recipe rather than a preset mint cap, output tracks activity directly.
Cool Cats' update turned a single quest-and-game loop into two axes: materials now feed production instead of merely accumulating, and the upgrade path gates progression, making crafting essential rather than cosmetic. Holders already receive boosts and two extra daily quests inside the app, so they accumulate materials faster. Cooltopia logs users in through Google, Twitch, Discord or Telegram without requiring a wallet first and counts around 200,000 users, while the 3D version is in early access for holders. Market data shows a project past its speculative peak but still operating: a floor near 0.17 ETH, 5,399 holders and about 155,000 ETH in lifetime volume, with an animated series and merchandise alongside commercial IP rights granted to holders.
Cool Cats' team will carry the crafting system into the 3D world, expanding exploration and production around Sapphire Town, and continue extending the brand through animated content and physical merchandise.
Colin Egan (Clon) — Co-founder & lead artist; creator of the Blue Cat character and now a core brand lead.
Evan Luza (Elu) — Co-founder & Creative Director; oversees visuals and derivative collections.
Tom Williamson (xtremetom) — Co-founder and former technical lead; left in April 2023.
Rob Mehew (Lynqoid) — Co-founder and former product lead; left in April 2023.