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About Coinrule
Coinrule is an automated trading platform supporting crypto, stocks, and ETFs. Users create strategies through a visual rule builder without coding, such as "buy BTC when it drops 5% in 24 hours." It connects to 20+ exchanges (Binance, Coinbase, Kraken, OKX, etc.) and on-chain networks (Base, Arbitrum, Ethereum, Hyperliquid), and also supports stocks/ETFs via Alpaca. Features include paper trading, strategy templates, DCA/grid/trailing stop strategies, a free tier, paid plans from $29.99/month, and iOS/Android apps.
The core narrative is "zero-code automated trading," enabling retail users to run institutional-grade strategies. The platform is non-custodial—it connects via API without holding funds—and offers 350+ pre-built templates plus a visual rule builder. Its recent narrative has expanded to a unified automation hub spanning crypto and traditional markets, with growing focus on professional traders (multi-account management, institutional SLAs).
Market pain points addressed: crypto markets run 24/7 making manual monitoring impractical; coding barriers exclude many users; emotional trading causes losses. Solutions include round-the-clock automated bots, visual rules requiring no programming, risk-free paper trading for strategy testing, and emotion-free execution.
Development from March to September 2026: expanded into stock/ETF trading with seven new broker integrations (Tradier, Trading 212, Tastytrade, E*Trade, Public, Webull, Alpaca); launched an iOS app; achieved profitability with streamlined operations; began building multi-account management and institutional-grade infrastructure for professional traders. Negative: pricing is higher than some competitors—the free tier is limited and paid plans start at $29.99/month.
Gabriele Musella (Co-founder & CEO): Design-driven entrepreneur, graduate of Politecnico di Milano and visiting scholar at MIT. Previously worked at UBS, Nokia, Vodafone, etc. Currently a Google Accelerator mentor and Venture Partner at Pioneer Fund. Founded Coinrule in 2018, led it through Y Combinator S21, raised over $3.3M, with exchange partners including Binance, Coinbase, Kraken, and more.
Zdenek Höfler (Co-founder & CTO/CIO): Full-stack engineer and technical leader with 20+ years of experience in platform architecture, infrastructure, security, fintech, cybersecurity, and trading systems. Built Coinrule’s trading automation platform from 0 to 1, supporting tens of thousands of users; oversees engineering, scalability, and reliability.
Oleg Giberstein (Co-founder & COO): Previously held banking/risk roles at Citigroup and managed tech-sector projects at The Portland Trust, helping develop Palestine’s startup ecosystem. At Coinrule, he leads operations, growth, and partnerships, and co-organizes Crypto Mondays London.