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About Candy Digital
Candy Digital is a digital collectibles company focused on issuing officially licensed digital collectibles in sports, entertainment, and other fields, such as MLB and DC Comics. Users can purchase, collect, and trade these digital assets on the platform.
Its core competitiveness lies in deep cooperation with well-known IPs, using blockchain technology to provide verifiable scarcity and ownership records for digital content, solving the problems that traditional digital goods can be infinitely copied and lack true attribution. At the same time, the platform supports secondary trading, giving collectibles circulation value.
In the past six months, Candy Digital completed its migration to the Solana blockchain, and its new official website has gone live. Users can now view detailed on-chain information of assets, migration progress, and see the generated custodial wallets. The company targets completing the migration of major assets by June 8, 2026, after which secondary market trading will be opened. In addition, the platform has introduced a burning mechanism and credit system to control supply and reward users. Despite the overall downturn in the NFT market, Candy Digital still tries to provide collectors with more autonomous asset control through technological upgrades and an open ecosystem.
Over the past six months, Candy Digital completed a strategic rebuild, migrated to Solana via Metaplex Core, moved toward self-custody, and adopted Arweave for permanent storage of images, video, metadata, and full DC comic pages. A new site launched with migration tracking and wallet visibility; legacy migration was targeted around June 8, after which private keys and secondary trading on Solana marketplaces such as Magic Eden are opening. A burn window saw over 100,000 collectibles burned. The 2026 MLB season introduced Base Series ICONs and the Diamond Economy (Collect, Burn, Earn Credits, Level Up), with 2026 collectibles worth 0.50 credits and legacy collectibles 0.25. On August 12, the Gold Series Next Gen reverse auction offered 36 packs starting at $2,000. Future priorities include expanded burn/credit mechanics, challenges, auctions/raffles, cash balance conversion, Stripe payments, and digital art exploration.
Co-founders:
- Michael Rubin: Founder of Fanatics, co-founded Candy Digital in 2021 with Galaxy Digital CEO Mike Novogratz and VaynerMedia founder Gary Vaynerchuk.
- Mike Novogratz: CEO of Galaxy Digital.
- Gary Vaynerchuk: Founder of VaynerMedia.
Current core executives:
- Tad Smith: CEO (since Mar 2026), former President & CEO of Sotheby's and The Madison Square Garden Company, Adjunct Professor at NYU Stern; acquired Candy Digital with family in 2026.
- Shae Biron: Marketing Director, leading DC NFT marketplace and Web3 marketing.
- Aaron Casanova: Customer Success Lead.
- Aaron Frebowitz: Creative Director.
- Straith Schreder: Executive Creative Director.