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BeInCrypto is a global Web3 media and information platform focused on news reporting, in-depth analysis, and market education in the fields of cryptocurrency, blockchain technology, and decentralized finance. It reaches users worldwide through a multi-language content network, offering real-time news, market data, project reviews, and learning resources to help users at different levels understand and participate in the digital asset world. The platform also promotes industry transparency and knowledge dissemination by hosting industry awards and launching educational tools.
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About BeInCrypto
In the past six months, BeInCrypto announced the establishment of a Legal & Regulatory Expert Council, planned to officially launch at the United Nations Headquarters in October 2026, aiming to provide the industry with global digital asset regulation interpretation and compliance strategies. Its Executive Council released a report on the industry's infrastructure pivot, highlighting trends such as the failure of traditional marketing and AI agents becoming content consumers, and identified three strategic priorities: optimizing AI content distribution, diversifying audience channels, and strengthening trust signals. Going forward, BeInCrypto will focus on compliance advancement, driving industry standard-setting through the expert council, while deepening partnerships with traditional financial institutions to expand content reach.
Alena Afanaseva (Founder & CEO): With over a decade of traditional finance experience, she founded BeInCrypto in 2018. It is now a leading Web3 media platform with 7M+ monthly visitors, a 150+ team from 50+ countries, and content in 26 languages. She co-authored the "Crypto ETFs" chapter in the Wallcrypt Web3 Experts Book (2nd edition) and advocates for women's empowerment in Web3.
Daniel Polo (Co-Founder & Head of R&D): He leads cross-functional teams across IT, product, and analytics, driving the development of BeInCrypto's tool suite to make Web3 more accessible. He holds a BSc in Computer Science from UPC and certifications from Y Combinator Startup School, SEMRush, and Hubspot.
Alevtina Labyuk (Chief Strategic Partnerships Officer): She oversees strategic partnerships and customer success. Previously at Visa and Club Med, she specializes in digital marketing, performance partnerships, and commercial negotiations, fueling global expansion.