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About Ballet
Ballet is a US-based hardware wallet manufacturer focused on physical cold storage for cryptocurrencies. Its core product, the REAL Series, is a non-electronic card that stores private keys offline, requiring no setup, no passwords, and no seed phrases. The patented Two-Factor Key Generation (2FKG) process splits key generation across two independent facilities, ensuring that only the owner can ever access the full private key.
The main market pain point Ballet addresses is the vulnerability of exchange-held funds and software wallets to hacks, phishing, and user error. By keeping keys completely offline and eliminating complex recovery phrases, Ballet lowers the entry barrier for non-technical users while maintaining strong security.
In the past six months (February to August 2026), Ballet announced that users worldwide now secure over $1 billion in crypto assets with its products, coinciding with the company's sixth anniversary. It also expanded its ecosystem through partnerships with on-ramp and off-ramp services like MoonPay and Changelly, added a "Sell" function to its app for end-to-end transactions, and increased availability to 14 Amazon marketplaces and 34 resellers across 26 countries. No significant negative events were reported in this period.
Ballet's key developments in the past six months center on expanding its buy/sell/swap ecosystem. The SwapKit integration enables native cross-chain swaps across multiple blockchains with multi-provider liquidity, eliminating wrapped assets and bridging steps. The Ballet REAL Series gold-plated cold wallets were featured in the 2026 Oscar nominee gift bags, highlighting the brand's cultural reach. The company also expanded fiat on-ramps, supporting 50+ cryptocurrencies and 20+ countries with local payment methods.
Looking ahead, Ballet's official roadmap focuses on refining core app services: expanding to more countries with local payment support, adding more blockchain networks and crypto assets, and optimizing the overall Buy/Swap/Sell experience. The company emphasizes its physical cold storage advantage—no electronic components, immune to hacking—while continuing to build partnerships for broader accessibility.
Bobby Lee (Co-founder & CEO)
Bobby Lee is the co-founder and CEO of Ballet, a crypto hardware wallet company. He founded Ballet in 2019 after previously co-founding BTCC (formerly BTCChina), China's first Bitcoin exchange, where he served as CEO until its acquisition in 2018. Before that, he held tech leadership roles at Walmart China e-commerce, BesTV New Media (SMG), EMC, and Yahoo!. He holds an M.S. in Computer Science from Stanford University and an MBA from CEIBS. He also serves on the board of the Bitcoin Foundation.