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Apollo is a Web3 payments and loyalty infrastructure that provides API tools for merchants and developers, supporting stablecoin (e.g., USDC) payments, invoicing, and NFT-based loyalty programs. It emphasizes self-custody (user funds are not controlled by the platform), regulatory compliance, high throughput (tested at 6000 TPS), and multi-chain support (currently on Solana, with Sui coming soon). Developers can integrate payment and loyalty features via APIs; merchants can use BizFirst to accept USDC, issue invoices, and launch NFT membership benefits; end users manage crypto assets, payments, and loyalty rewards through the YodaaX app.