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About Addressable
Addressable is an end-to-end Web3 marketing platform that helps brands and projects reach crypto users on Web2 social platforms like X (Twitter). Its core business focuses on matching wallet addresses with social identities, enabling advertisers to target users based on on-chain behavior and track the full funnel from ad impressions to on-chain conversions.
Its main competitive advantage lies in data integration: combining on-chain transaction data with social media profiles to achieve high-precision targeting and attribution. The narrative is about bridging the marketing gap between Web2 and Web3.
The market pain point is that traditional digital advertising cannot identify crypto users or leverage on-chain data, leading to wasted ad spend. Meanwhile, Web3 projects struggle to measure the actual on-chain impact of their campaigns. Addressable solves this by allowing advertisers to target specific token holders, DeFi users, and others, while tracking actions like swaps or mints directly on-chain.
In the past six months (March to September 2026), Addressable launched User Radar, a tool that automatically identifies wallet-enabled website visitors, merges on-site behavior with public wallet transactions, segments high-value users, and supports cross-ad-network retargeting. This strengthens its attribution and retargeting capabilities, helping marketers run more effective community-specific campaigns.
In the past six months, Addressable completed a $6 million funding round to accelerate product development and market expansion. The company also launched Retention, a solution that enriches existing CRMs with on-chain wallet signals, enabling gaming and Web3 projects to identify high-value users in about 14 days instead of months of behavioral data accumulation. The product integrates directly with existing tools without migration. Additionally, Addressable continues to strengthen its Web3 growth suite, combining blockchain and social data for self-optimizing ads and full-funnel tracking. Going forward, the company plans to expand cross-chain data coverage, deepen AI-driven audience targeting, and enhance connectivity with Web2 platforms to achieve user acquisition and retention optimization across both on-chain and off-chain scenarios.
Addressable co-founders and core executives:
Asaf Nadler: Co-founder and Chief Scientist.
Tomer Shlomo: Co-founder and CTO.
Tomer Sharoni: Co-founder and CEO.