Kuaishou launched an independent entry point "Interactive Content World"

According to "Du Jia," the Kuaishou App has officially launched an independent platform and entry called "Kuaishou Interactive Content World." Most of the light interactive works on the platform are produced using Vibe Coding, allowing creators to describe their ideas in natural language, with AI generating code and quickly iterating demos, enabling the creation of interactive narratives and simulation mini-games that can be launched without mastering complex programming.

"Du Jia" states that this entry is separate from the conventional short video information flow and serves as an independent container specifically for interactive content. The homepage displays works in a card format, divided into popular and latest sections, with examples including the AI interactive narrative "Odyssey: Choices," as well as short gameplay like Marble Challenge and Gravity Slingshot. For instance, in "The Fisherman Never Goes Empty," users can complete actions such as casting a line, waiting for a bite, and reeling in, while utilizing features like the side mall, encyclopedia, and achievements.

The report mentions that personal pages will retain access records, with each interactive content labeled with the creator ID and browsing data. Douyin's interactive space and interest cards, Bilibili's Toy, Xiaohongshu's RED Skill, and Hongguo's short drama parallel world have previously entered the market. Kuaishou has adopted an independent homepage and personal center loop, with the article noting that the platform is still in its early stages, with a relatively small content pool and fewer categories.