Aptos Labs announced a strategic investment in Mereo to address issues related to the resale of intellectual property assets.

ChainCatcher news, Aptos Labs announced a strategic investment in Mereo, aiming to transform the connection between artists and fans through an innovative fan interaction platform and address the issue of asset resale related to intellectual property.

The Mereo platform helps artists identify and reward true fans, who gain access to real-world assets through their historical behaviors, enjoying benefits such as early access to merchandise and enhanced live experiences. These contributions are recorded on-chain in the form of non-transferable digital assets.

Aptos Labs develops new solutions using the Digital Asset standard (DA), ensuring that artists allocate assets to loyal fans through non-transferable tokenized assets, preventing resale activities.