Adidas collaborates with Doodles to launch a limited edition NFT collection pack.

according to Decrypt, sportswear giant Adidas is collaborating with the Ethereum NFT series Doodles to sell virtual gift packs, allowing buyers to purchase exclusive physical apparel.

Adidas and Doodles stated in a joint announcement that these limited edition collectible packs will be available for purchase until August 16, with each pack containing two items. The Adidas Originals x Doodles online store shows that the retail price for a single pack is $4.99, while the price for 2 to 100 packs ranges from $8.49 to $374.99.

Some co-branded sets include physical collectibles featuring Deysi, the digital mascot from Pharrell Williams and Coi Leray's new song "Not in the Store." These collectibles include Deysi sportswear and Superstar shoes, each limited to 200 pieces.