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Yu Xiong is the President and Chief Scientist of Endless and the co-founder of Endless Protocol. He has published more than 100 academic papers in authoritative journals such as Nature Communications, European Journal of Operations Research, and others.Yu Xiong founded and leads the School of Blockchain and Metadata Applications at the University of Surrey. He also chairs the UK's cross-party parliamentary Metaverse and Web 3.0 group, where he is responsible for shaping policy in the emerging digital sector.