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Yadira Blocker is Principal at Corriente Collective, previously Interim Head of Marketing and Head of Events at NEAR Foundation, and Experiential Marketing and Events Lead at NEAR Protocol. She was Head of Experiential Marketing and Partnerships Lead at ConsenSys, and worked in Marketing and M&A at Samsung NEXT. She holds a B.A. from Universidad Complutense de Madrid and an MBA from Dominican University of California.