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Liwaa Chehayeb is the Founder & CEO of A Plus. Previously, he was the Founder & CEO of Pulsify Innovation Consultancy LTD (later acquired by what. AG), Co-Founder & CEO of CHEHAYEB Trading LLC, Community Owner & Token Steward at Cerebrum DAO, and Regional Lead at what. AG in the UAE. He holds a Master's in Blockchain and Digital Currency from the University of Nicosia and a Bachelor's in Accounting and Finance from the University of Dubai.