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Jeron Smith is the Co-Founder of HEIR and also Co-Founder of Unanimous Media. Previously, he served as Chief Marketing Officer at SC30, Deputy Director of the Office of Digital Strategy at the White House, and led brand marketing for Jordan Brand at Nike. He is also Managing Director of Incubation Lab and a Board Member of Dune Acquisition Corporation. He holds a BBA from Howard University, an MS in Digital Resource Management from Columbia University, and an MS in Sports Industry Management from Georgetown University.