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Freya Cheng is the co-founder of Tarta Labs and a builder at TiTiTi. Previously, she served as Head of Marketing at TonUP, Marketing Director at MetaOasis DAO, Director of Marketing and Business Development at DeHorizon, Director of Business Development at HYPERS, Executive Assistant to the CEO at Youngsome, and Director of Marketing and Business Development at Maoyan Entertainment (HK) Limited. She holds a Bachelor of International Economics and Trade from Beijing Foreign Studies University.