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Ash Shoukr is the CEO and co-founder of Coinfront Labs. He was born and raised in the Bay Area. His journey in tech began in 2015 when he and his brother, Ahmed, attempted to write their first smart contract. He continued learning to program on his own, eventually studying math and computer science at Fordham University, and working at several startups in data science and fintech. In mid-2021, Ash and Ahmed started developing an ML model to create the world's first true-to-size virtual try-on software using computer vision before pivoting the company and launching Coinfront in 2022.