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Adam Bates is currently a fractional Chief Marketing Officer at a consultancy. Previously, he served as Chief Marketing Officer at Verona (XION), MultiversX, and Cardano (IOHK), leading brand and GTM strategy. Earlier, he was Partner & Creative Director at BBDO Worldwide and Creative Director at Madison Creative, working with brands like Virgin Atlantic and Barclays. He holds a BA in Advertising from The University of Manchester.