Ultra is a next-generation PC game distribution platform powered by blockchain, designed to give developers and players the power to embrace the new era of gaming. Ultra describes itself as the first entertainment platform that offers all key gaming industry services and numerous centralized and decentralized apps, all accessible through a single login. Ultra's vision is to provide a complete blockchain solution, including a quick, fee-free layer 1 blockchain that is certified carbon neutral, an app ecosystem, a groundbreaking NFT standard, and an NFT marketplace. Moreover, Ultra Games, Ultra's flagship "killer app", is specifically built as a self-service publishing platform to challenge Valve's Steam, the giant PC game distribution platform.