Crumbs

Crumbs is a cashback protocol on Robinhood Chain that turns shopping receipts into stock tokens, sitting where real-world assets meet consumer rewards. It targets conventional cashback paid as points or cash that does not accumulate, where buying shares requires a broker, a bank and an account. Users photograph a receipt or forward a confirmation email, each is reviewed manually, and the brand's corresponding stock token is paid back, with different brands mapping to different tickers and enough crumbs redeeming for one share; it covers 31 brands in over 120 countries with the wallet as the account.

Replacing points with stock tokens turns rewards into an appreciating asset, while manual review and token issuance compliance are the heaviest costs. Seventy-five percent of protocol fees buy back and burn the platform token. It launched with trading on 8 September 2026, and on launch day a well-known investor publicly called it essentially a scam; that month an on-chain investigation reported that addresses tied to a same-named issuance among a batch of suspicious launches withdrew about $3.12 million, with copycat tokens appearing in the same period.