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Brud is a media company founded in 2016 that focuses on building community-driven media ecosystems, primarily creating and managing virtual influencers (such as Lil Miquela). Brud proposes to hand over story writing, creative tools, and decision-making to fans, creators, and believers, using decentralized models (e.g., DAOs) to let the community participate in content direction and world-building. Its official website and Twitter showcase a shift from traditional virtual influencer operations toward community co-governance, emphasizing the idea that 'audience is invested.' The project is active and has received investment from Dapper Labs.
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About Brud
Brud is a community-driven media studio centered on virtual characters, with representative characters including Miquela. Its core business is creating virtual characters and building stories and worlds around them. Brud's narrative emphasizes "community-owned media": handing story writing, creative tools, and decision-making power to fans and creators rather than being monopolized by a centralized team. Through a community-driven technology ecosystem, fans can participate in co-creation and governance of IP, addressing issues of low fan participation and concentrated IP ownership in traditional media. Brud's core competitiveness lies in the combination of its virtual character creation capabilities and community collaboration infrastructure, transforming content creation from one-way output to collective construction.
In the past half year (March to September 2026), Brud's community metrics remained stable, with its X account follower count around 2,400 and nearly zero monthly change; no significant product updates or project changes were identified. Overall, Brud is still in the stage of community building and ecosystem exploration.
Co-founders: Trevor McFedries (CEO, ex-Spotify, founder of Brud, creator of Lil Miquela, also founded Friends With Benefits DAO) and Sara Decou (co-founder of Brud, co-creator of Lil Miquela). No other core executives with reliable public info were found.