Bitget appoints Ignacio Aguirre Franco as Chief Marketing Officer (CMO)

Bitget announces the appointment of Ignacio Aguirre Franco as Chief Marketing Officer (CMO). Ignacio has over fifteen years of experience in technology, fintech, and blockchain, having held senior positions at internationally renowned companies such as Adobe, SAP, Scorechain, and Xapo Bank, with extensive experience in global brand operations and user growth.

As CMO, Ignacio's core responsibilities will revolve around the vision of Bitget's Universal Exchange (UEX), driving the seamless integration of CeFi, DeFi, and TradFi ecosystems to create a diverse financial ecosystem that allows users to "buy all global assets in one place"; at the same time, he will be responsible for global brand strategy, enhancing user engagement, and optimizing product narratives to accelerate the adoption of innovative products such as Bitget's on-chain trading, stock contracts, and GetAgent, injecting key momentum into the company's goal of surpassing 150 million users by 2026.